Planning & timeline For couples
Just engaged. Where do you begin?
A thoughtful first 30 days: talk priorities, sketch the guest list and find the decisions that come first.
7 min read
Planning, people & a little perspective
The Journal
Good questions. Useful answers. A thoughtful companion to planning a wedding, or making it your profession.
What’s on your mind?
Keep a good guide close.
20 guides
Client workflow For planners
A thoughtful start for every client.
Turn the first conversation into a shared brief and a useful next step.
2 min read
Venues & vendors For couples
Two venues. One fair comparison.
Compare price, inclusions and practical constraints against the same wedding plan.
3 min read
Planning & timeline For couples
Share the planning, fairly.
Agree who owns what, which decisions need both of you, and when to check in.
3 min read
Planning & timeline For couples
Give the day room to breathe.
Build around the fixed moments, then make space for travel, setup and handovers.
2 min read
Guests For couples
A place for everyone.
Start with guest needs, table capacity and access. Then bring your people together.
2 min read
Planning & timeline For couples
The celebration starts before arrival.
Connect the destination, travel details and guest experience with one workable plan.
2 min read
Guests For couples
The plus-one conversation.
Set a guest policy that balances space, relationships and consistency.
3 min read
Guests For couples
What your guests need to know.
Decide what belongs on the wedding website, and when each detail is ready to share.
3 min read
Planning & timeline For planners
A running order people can use.
Make timings, supplier handovers and responsibilities easy to find on the day.
2 min read
Client workflow For planners
Repeat the process. Keep the personality.
Build a reliable starting point while making room for each wedding’s particular details.
2 min read
Client workflow For planners
From an answer to a decision.
Give client preferences a next step, an owner and a clear record of what was agreed.
3 min read
Client workflow For planners
Set the tone for client communication.
Agree where to talk, when to expect a reply and how urgent decisions will be handled.
3 min read
Client workflow For planners
Ask the right first questions.
Establish fit, scope and priorities before asking clients for every wedding detail.
2 min read
Venues & vendors For planners
The final supplier check-in.
Confirm the current plan, the right contacts and anything that still needs an answer.
3 min read
Guests For couples
Find the right RSVP deadline.
Work back from catering, seating and stationery dates, with time to follow up.
2 min read
Client workflow For planners
Ask when the answer is knowable.
A considered sequence of questions, from the early brief to final confirmations.
2 min read
Client workflow For planners
A front door for your clients.
Give couples a clear place for the information and decisions they need to work through.
2 min read
Every guide is freely available. Take what’s useful into your own plan.
Why we built Cakd